It’s Hard To Market Something Without A Hook
Something I’ve always struggled with (that I’m now thankful for) is trying to understand why I haven’t consistently “attracted” more people to the information I share. I know the information has served me in my journey but I’ve not been very good at communicating that value to others (unless it’s empowerment teachings. More on this in a bit).
When I started sharing information, beginning with my book, A Call to the Heart, it was centered on what I’ll refer to as “teachings of the direct path”, also known as self-realization.
I read A Course in Miracles. The teachings resonated. Divine inspiration flowed through me to write A Call to the Heart, where I shared how I applied the teachings to everyday scenarios as a way of knowing my wholeness.
The benefit was simply recognizing that applying these teachings meant I was relieved by a situation that my previous perception was somehow upset by.
I didn’t have a big before and after type result that I could lead with since my outer life didn’t change in any particular way.
I also didn’t start with a “major before issue” that I resolved …